GOSSIP: Here's The Totally Ridiculous Reason Facebook Wants To Charge $2.5 Million For Video Ads (FB)

I had lunch in San Francisco with a source close to Facebook today, and we got chatting about who really advertises on the social network. A huge aspect of Facebook's business revolves around small- and medium-size businesses and "direct response" advertisers. These clients typically start with small Facebook budgets, which are increased as they generate more sales. More ads = more sales, and more sales = more ads, in other words. They're really cheap, and clients can get rolling for as little a...